Customer buying behavior is changing with time. The factors nudging them to make a purchase are also shifting. Apart from the overall quality of the products/services, people check what others say. They check ratings and reviews often while buying anything. So, businesses must have good testimonialsfrom their happy customers.

Where do testimonials fit in a business?

Testimonials or customer reviews have incredible power as word-of-mouth is still highly effective despite new developments in marketing. It is a tried and tested method of acquiring new customers and spreading the word about the brand. Including the reviews of regular customers is a great way to reward them for their loyalty.

Further, many brands put social media to use for sharing these reviews. It is easy to ask customers for their opinions and then share them. One can also add a dedication section on the business website. Doing so can help reach more prospects and convey the essential nudges to make a purchase.

Here are the benefits of having customer testimonials for everyone to see.

Growth of the company

People’s opinions impact the sales and reception of the brand in the market. A few negative statements can hurt the image of any company, big or small. On the flip side, positive reviews help build trust and credibility in the eyes of all potential customers. So, one must ensure they put their best foot forward with their offerings and ask customers for feedback. It will give a chance to show off the customers’ love to everyone.

Creating a portfolio

A brand portfolio is like identity as it helps new people understand what the company is about. A bunch of quality testimonials helps strengthen the portfolio. For a service-based organization, it is essential to have a section of feedback from the clients. It is because buyers can somewhat judge the product quality before purchasing. However, the same is not possible for services. So, the only way to understand service is to listen to others who have already used it.

Speeding up the funnel

The sales funnel needs to have appropriate ‘winks & nudges.’ It helps speed up the journey of the potential customers. If a business has good reviews on its website, it speeds up the purchasing process. One can ask regular customers to share their feedback through emails, social media comments, letters, direct messages, etc.

Any new visitors will find it convenient to understand the brand quickly if the website has everything, all the information about the offerings and testimonials in one place. It positively impacts the brand image.

Valuing the prospects

Potential customers wish to be appreciated from the beginning. Keeping everything in one place is a way to show one values their time. They can find what they need quickly, making them feel the brand cares about the customers. It is yet another reason to add customer reviews to the website.

Due to these reasons, brands should include reviews and ratings from customers.